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BizReport : May 29, 2013 Archive

May 29, 2013 Archive

Ecommerce | May 29, 2013

Consumers expect in-store experience on mobile websites

New research highlights the importance of a website's look and feel in driving mobile users to click 'buy'. Consumers want the experience of in-store shopping replicated on their mobile devices, says Kentico Software. >>

Social Marketing | May 29, 2013

Bring your own service - workers want social tools in the workplace

Many of today's information workers feel so strongly that social tools are of benefit to their work performance that they would be willing to defy employer rules or take on the financial costs of using it in workplaces where such tools are banned. >>

Social Marketing | May 29, 2013

Ad fatigue affects UK Facebook users

Hot on the heels of research by Pew that U.S. teens are becoming tired of the drama and social obligations of Facebook, new data has been presented by British market research outfit YouGov that shows a drop in the use of the social network across the pond in the U.K. >>

Ecommerce | May 29, 2013

Mobile, coupon releases put brands in control

A mobile accelerator is looking for a few good businesses or entrepreneurs to work with, and one platform release puts brands back in control of coupon offerings. >>



Ecommerce | May 29, 2013

End to end tool released to connect brands across platforms

The mobile space allows brands to connect with consumers in myriad ways and across devices. But one problem with the always on-connectivity options are the devices themselves - screen sizes, branded messages and images can be distorted across screens without careful observation. >>

Ecommerce | May 29, 2013

Monetate: Mobile pushing more ecomm traffic

Over the past year, mobile has begun pushing more ecommerce traffic than social media, according to new data out from Monetate. According to the Monetate EQ1 2013 report tablets and smartphones are pushing more than 21% of ecommerce traffic (Q1 2013); last year at this time mobile was pushing just 2% of traffic. >>

Research | May 29, 2013

Study: Consumers want more corporate responsibility

Although some state that with the increase in cyber connections, we are losing our human connections, one report indicates that an increasing number of consumers are pushing for deeper corporate responsibility on a variety of issues. Especially in the social space, the report finds that consumers are looking for greater corporate social responsibility (CSR) in their favorite brands. >>

Advertising | May 29, 2013

Optify launches SMB-focused tool

A new, lightweight tool is launching from Optify today, set up to help smaller businesses utilize the full value of contact and lead information without a clunky interface. From a single dashboard, both sales and marketing teams can use the Optify Contact Manager to obtain client data from known and anonymous visits. >>