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BizReport : May 28, 2013 Archive

May 28, 2013 Archive

Mobile Marketing | May 28, 2013

Mercedes introduces QR Code rescue sheets for emergency responders

An innovative application for smartphone-scannable QR Codes has been introduced by Mercedes-Benz to help save lives from car crashes. >>

Mobile Marketing | May 28, 2013

NFC awareness up but many see no benefits to the technology

As more businesses and brands, and handset manufacturers, invest in contactless payment technologies, consumer awareness is starting to grow. According to the latest Mobile Payment Index from eDigitalResearch, consumer awareness has more than doubled in the last 12 months. >>

Advertising | May 28, 2013

Consumers increasingly augment TV viewing with mobile

New global research highlights the importance of developing and executing a multi-screen marketing strategy to provide consumers with the depth of brand experience multiple channels and devices can offer. >>

Mobile Marketing | May 28, 2013

Swirl release turns mobile into shopping companion

Technology continues to make it simpler for shoppers to find the items they want in record time - whether shopping in store or via mobile device. A new resource from Swirl adds another layer to the customer experience for in-store shoppers. >>

Advertising | May 28, 2013

Nimble update signals important contacts

Nimble is releasing new tools set up to give businesses more insight into customer leads. Nimble 3.0 is being called a relationship manager, offering businesses more developed connections and handing them information about leads that should help to build deeper engagement. >>

Ecommerce | May 28, 2013

Study: Shoppers deal-hunt from habit, not necessity

The 2008 recession may be history is most parts of the US, but some of the habits cultivated during that time have not faded away. According to new data out from parago, shoppers' deal-hunting mentality is still going strong - even though their wallets are fuller. >>