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BizReport : May 21, 2013 Archive

May 21, 2013 Archive

Mobile Marketing | May 21, 2013

Tapjoy: Ad engagements preferred by mobiles

New data, out from Tapjoy and Yankee Group points to the importance of ad engagement in the mobile space. According to their research, mobile users actually prefer content subsidized by ads than content they have to pay physical cash for. Yankee Group suggest the virtual currency space will grow to more than $55 billion in 2017. >>

Internet | May 21, 2013

European silver surfers' media consumption moving online

A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. >>

Advertising | May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media. >>

Mobile Marketing | May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal. >>

Ecommerce | May 21, 2013

comScore: Desktop spending up 13% YoY

eTailers, you aren't seeing things. According to data out from comScore desktop-ecommerce increased 13% in Q1 2013, to reach more than $50 billion. A strong showing considering the first quarter, in general, is a low sales time as consumers pay off holiday credit card bills, pay taxes and focus on their budget-based New Year's Resolutions. >>

Blogs & Content | May 21, 2013

Report: More ad dollars to focus on branded content

Look for more advertising dollars to be pushed into branded, digital content. That according to a new survey out from MailOnline, which notes that 66% of brands and 65% of agencies surveyed believe branded content is 'very or most' important to their marketing efforts. >>