RSS feed Get our RSS feed

News by Topic




BizReport : May 20, 2013 Archive

May 20, 2013 Archive

Advertising | May 20, 2013

Ads on YouTube grow but TV ads considered more effective

YouTube is celebrating its eighth birthday and has revealed that a huge amount of video content is now uploaded every minute. But, are the ads that are often attached to video content any more effective than those on television? >>

Ecommerce | May 20, 2013

Online preferred shopping environment of affluent consumers

Affluent consumers aren't averse to purchasing online, according to a new report released by the Shullman Research Center. In fact, it is the preferred method of shopping for the well-off. >>

Ecommerce | May 20, 2013

Top 3 tips to improve webrooming abilities

Webrooming presents an opportunity for retailers to leverage all their complimentary channels to showcase the biggest competitive advantage they have over online-only counterparts: in-person retail experiences. Online tactics can and should be an opportunity to drive increased traffic to their stores. >>

Ecommerce | May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered. >>



Social Marketing | May 20, 2013

Reports: Social, Cloud offering assist to small businesses

The social space isn't just for students or women any longer. Small businesses are investing more time and energy into their social profiles, meanwhile, another report indicates the cloud is helping more small businesses control spending and time spent at the office. >>