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BizReport : May 7, 2013 Archive

May 7, 2013 Archive

Mobile Marketing | May 07, 2013

Survey: More SMBs turning to mobile

Bigger brands may have more money for mobile enterprises but small businesses aren't sitting back. New data out from Constant Contact finds that 66% of SMBs are using mobile technology already; the bad news: those SMBs who are 'holding out' don't plan to change their no-mobile approach. >>

Social Marketing | May 07, 2013

Marin upgrades Facebook ad options

Advertising within the Facebook infrastructure has been an option for brands for a couple of years now, but upgrades to Marin Software may help Facebook marketers increase revenue drawn from the social network. >>

Email Marketing | May 07, 2013

American Airlines email takes off with abandoned cart trigger program

The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. >>

Search Marketing | May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association. >>

Mobile Marketing | May 07, 2013

Arbitron: U.K. smartphone users spend most time with mcommerce apps

U.K. smartphone users are much more active users of mcommerce apps than their counterparts in Europe and America, according to a new report released by Arbitron this week. >>

Research | May 07, 2013

Survey: Moms sound off on work, home, balance

Moms do it all: run carpools, run businesses and run households. But are the feeling the pressure, as a day celebrating all they do nears? According to one report, not really. Although most moms agree that running a business is harder than running a household. >>

Ecommerce | May 07, 2013

Icreon: How optimization can push revenue

Website optimization is not a new concept for brands and marketers but with the abundance of new tech gadgets, it is more important than ever. And SEO options aren't the only kind of optimization brands need to be aware of: they also need to consider optimizing for devices. >>