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BizReport : Advertising archives : April 16, 2013

Tool to track sales teams launched

CampaignerCRM has launched a new tool set up to track sales professionals throughout the sales funnel, giving businesses more insight into trends surrounding a campaign.

by Kristina Knight

The tool, CampaignerSPM isn't just a monitoring tool; it is set up to offer analytics to the business so that sales teams can function at a higher level. Spotting the trends surrounding a product or campaign or getting insight into when a potential lead is engaging or disengaging can improve ROI.

"A sales process allows organizations of all sizes to produce more revenue and get better results," says EJ McGowan, GM, Campaigner. "CampaignerSPM allows users to customize an automated process based on their best practices that ensures they are targeting the right prospects, qualifying leads and presenting the right features and benefits at the right time in the sales process. This results in greater efficiency and effectiveness."

"CampaignerCRM has given us greater control over the sales process by equipping us with information that allows us to better manage each phase of the cycle," says Brad Stoler, owner of Rayah Solar. "The system walks us through each step of the sales process, which really helps us use our resources more effectively and stay highly organized."

The platform offers:

• Customer communication - through one hub customers can talk with sales people or customer service agents, getting questions answered in a timely manner
• Ability to send email messages from the CRM, giving the business a stronger handle on campaign optimization and ROI
• Best practices hub so that sales pros can be more consistent with messaging and contact, improving ROI
• 'personal assistants' which allow for customizable platforms

Image via Shutterstock

Tags: advertising tools, Campaigner, project management, sales tools

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