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BizReport : Blogs & Content : April 30, 2013


Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only about 12% have actually uploaded video via their business's portal.

by Kristina Knight

That is because, according to the report, many businesses don't provide video portals or tools for their employees to use. This, even though 90% of those responding say there is a need for video within the business.

"Organizations looking at the next level of communications tools should be considering video on their portals as a top priority," said Vern Hanzlik, senior vice president and general manager, Qumu. "The industry research tells us that employees are ready; now companies need to follow their lead and start deploying the tools and resources to meet employee demand."

Some interesting findings include:

• 64% say video training for office workers is important
• 44% would like video options for human resources/employee benefits departments
• 40% say video is important for executive/internal communications

According to Qumu the best option for those interested in integrating video with their infrastructure is to put video options under the same umbrella as other rich media assets. With both video and other rich media formats in a single place, the content can be better managed and integrated within branded content, and distributed throughout different departments more efficiently.

Qumu is a leading video platform for businesses, helping brands better leverage video content to engage consumers/leads as well as to educate and inform employees.






Image via Shutterstock

Tags: branded video trends, business video, online video, Qumu, video trends








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