News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: SMBs focused on social media
According to a recent Manta small business survey, SMBs are optimistic about their prospects through Q2 of 2013, although only about 5% plan to increase their workforce over the next three months.
Instead of hiring new employees, small businesses are focused on the social sector. According to Manta's survey about one-quarter are upping the social media ante by investing more dollars into social marketing.
"As a highly pragmatic and time-constrained group, small business owners are strategically adopting platforms that show real results for their business," said Pamela Springer, CEO of Manta. "However, social media is not a stationary phenomenon. As SMBs shift from the experimental stage to a results-focused phase, their social media usage will evolve to maximize the value."
Already small businesses have increased their social media outlay. The Manta survey found:
• Nearly half of SMB respondents have increase their social media presence year over year
• 31% push between one and three hours to social media work during their week
• 10% spend at least 10 hours on social media each week
How are small businesses learning about social media integration? Most are turning to online outlets.
"I dedicate the most time on Manta because only a small business-focused platform will help me find and target the right prospects for my business," said Allan Cooper, president of Bin There Dump That, a dumpster delivery servicebased in based in Florissant, CO. "Eighty-five percent of incoming phone leads are due to my online presence. Manta's features are giving my business a leg up and more importantly, they don't drain my budget like services from other platforms."
Just over one-third said they turn to online resources like Manta to learn how to improve their social media presence. As for how their investment is paying off, about one-third of SMBs say they've seen returns of up to $2,000.
Looking ahead, small businesses are focused on Facebook - not because they're seeing benefits from Facebook but because they see Facebook as the most difficult social media site to maintain (18%).
Image via Shutterstock
- Top 3 retail tips to personalize across channels
- Expert Advice: Use in-store techniques to sell online
- Twitter helps agency campaigns take off with Flight School
- Top 3 tips to improve employee productivity
- Retailers: Why you need live online assistance for the 2014 holidays
- Top 3 tips to create better transactional email messages
- Facebook enables ad targeting by connection speed
- UK: Lousy public holiday weather drives take-out food search surge
Featured White Papers
- 5 Ways to Personalize Beyond the Subject Line
Many marketers are still using batch and blast tactics for their emails and are often limited in their personalization efforts...
- How to Maximize, Manage, and Measure Organic Search
Organic search delivers high-quality traffic and revenue with a high contribution margin. But organic search is hard, and it's getting...