News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Mobile commerce, search show strong growth
Look for more ad dollars to push into mobile search and retail, that as new data out from The Search Agency shows strong growth for each sector through Q1 2013. Their data shows that overall ad spending for smartphones increased 68% Year over Year (YOY) while ad spending on tablets increasing more than 100%.
Click volume was also strong via smartphones, increasing 86% YoY. Another indicator that mobile growth will continue: Q1s are historically weak as consumers pay off loaded credit cards from the previous holiday season. But, The Search Agency's report show retail click share (via smartphone) increased more than 80% YoY and nearly 70% Quarter over Quarter (QoQ).
Tablet click share increased more than 70% (YoY) and 13% (QoQ); retail showed the highest click share among mobile verticals.
"2012 was a strong year for search advertising, and mobile and tablets helped drive this growth exponentially. Bing has been ferociously working to grab market share from Google, particularly battling it out on tablet devices," said Keith Wilson, vice president of agency products at The Search Agency. "The study also showed tablets continue to be a driving force - consumers are hitting the tablets to shop and buy, with tablet performance steadily increasing over the past five quarters. I don't see this slowing anytime soon."
Back to search, the report shows that clicks on the product listing ads (PLAs) increased 100% across mobile devices (YoY) and nearly 60% (QoQ). Paid search, meanwhile shows impressions have decreased by about 4% YoY while click-thurs have increased 15%; CPCs have increased more than 8% with the spend across Google and Yahoo/Bing up more than 20%.
The Yahoo/Bing collaboration, especially, is showing strong growth; the Yahoo/Bing share of advertising is more than 20% (smartphone) more than 15% (tablet) YoY.
- Why do online shoppers switch devices between research and purchase?
- Video ad budgets increasingly diversifying beyond pre-roll
- Reports: Mobile, deals important to shoppers
- Expert: How brands can use social data
- Study finds 2/3s purchase via mobile
- Consumers shun search engines for retail sites during product discovery
- Trust holding back sharing economy adoption
- Top tips to improve cash flow
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...