Mobile social media engagement is not all about deals and discounts
According to Rhythm New Media’s “Q4 2012 Social Media and Mobile Insights Report“, while deals and discounts continue to be a big driver of consumer mobile social media engagement with brands, it’s not the main reason.
While 51.9% of mobile social media users Follow brands on Twitter, and 55.9% Like brands on Facebook to bag a discount, more do so to show their support and loyalty – 60.7% and 57.6% respectively.
These results demonstrate to marketers that engaging with mobile social consumers isn’t all about deals and promotions and that focus should be on the entire social and mobile experience – customer service, product quality, and exclusive content – to drive and maintain loyalty.
Rhythm’s insights also reveal that mobile social media users are extremely active – 74% access Facebook and 63% access Twitter several times a day via a mobile device with smartphones the device on which they most often use Facebook (74%) and Twitter (63%).
Furthermore, the majority of mobile social media users Follow or Like brands on social media sites – 68% currently Like a favorite brand, product, store, or show on Facebook and 56% Follow the same on Twitter.
