News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
LivingSocial taps Custora to push repeat buyers
Daily deals have been around for a few years now, but the overwhelming complaint about such deals is that they don't engender loyalty from the customer base. Instead, savvy shoppers are looking for deals, clipping and using, and not returning to the store. One local, online marketplace is hoping to quell that trend and begin pushing loyalty among deal shoppers through a new partnership.
Social marketplace hub LivingSocial has tapped Custora to help engage shoppers at a deeper level. Through LivingSocial consumers buy localized offers and can share those offers through social networks. With the new partnership, LivingSocial hopes to identify higher value customers so that local businesses can drive repeat business.
"Custora is giving us the right tools to analyze individual customer behavior and take action to improve the customer experience," says Barry Judge, Chief Marketing Officer for LivingSocial. "In addition, Custora's fast turnaround was a major benefit for us. Following the first demo, we were up and running in about a month."
"To be successful in today's world of ecommerce, retailers need to be smarter about how they find customers and how they encourage repeat business," said Custora CEO Corey Pierson. "Our technology uses data science to uncover valuable customer insights and enables the whole marketing team to leverage those insights across both online and offline campaigns."
Custora is a predictive analytics platform for etailers; their data will be used to identify high value shoppers on the LivingSocial platform and then predict those shoppers' behaviors. The site will also be able to make the LivingSocial experience more personalized through the data.
Image via Shutterstock
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
- Online Reviews: Consumers seeing stars, not content
- Amazon proposes 'drone zones'
- Google adds business foot-traffic data to search
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...