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BizReport : Ecommerce archives : April 26, 2013

Guys: What women really want on Mother's Day

Forget the roses and jewelry this Mother's Day, guys. According to new data out from Ebates, women are looking for something different this year - and that something different may be a boon for local and online businesses.

by Kristina Knight

According to data out from Ebates and TNS Global, this year moms want gift cards for Mother's Day. Not shocking when you think about it. Moms spend a lot of time buying groceries, clothes for the kids or running car pools. It makes sense that on a day about them, they'd like a gift that is just for them. Here are some more interesting findings from the report:

• 36% of moms say they want a gift card to their favorite store
• 24% of moms want a homemade gift or a spa day
• 22% want jewelry
• 21% want roses
• 55% of men believe moms want jewelry

"Buying the right gift for mom can be a challenge and we want to help make finding that perfect present easy and affordable for everybody," says Ebates CEO, Kevin H. Johnson.

What's a business to do with information like this? Advertise, of course. There are still nearly two weeks until Mother's Day, and many men will wait until the last minute to buy gifts. In the meantime, brands can:

• Play up the gift card factor in advertising
• Make it easy for men to choose giftcards by offering incentives - coupons, online deals, etc
• Create an email campaign focused on online or in-store gift cards as ideas for the holiday

Image via Shutterstock

Tags: eBates, ecommerce trends, gift card trends, Mother's Day trends

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  • Ambalal

    a kind of gift that can make her more happy........



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