News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Cartoon Network survey reveals growing influence of apps on Australian kids
The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled.
In the 10th "New Generations" survey it was revealed that, while TV still plays a major role in children's entertainment, app-enabled mobile devices are playing a far bigger role.
In the past 18 months, the use of apps by children has doubled, now standing at 69% thanks in part to the increased adoption of mobile devices. Almost half (48%) of Australian households now have a tablet, and 30% of children use such a device to access the Internet using either their own device or that of another family member.
On average, 7.1 apps were used by children aged between 4 and 14 during the previous month, with games being the most popular app. In fact, according to the survey, the use of game consoles has dropped considerably (32%) since the Cartoon Network's 2011 survey.
The New Generations survey also revealed that Australian children's spending power is at an all time high at $1.6 billion. That's despite a drop in pocket money, down from $12.38 in 2011 to $11.89 per week. However, the survey also revealed that children within homes that have subscription TV have access to 62% more spending money on average.
"When you look at that $1.6 billion in spending power, kids are a force to be reckoned with and yet, as a market, are often neglected," said senior manager of strategic research for Turner Broadcasting System Asia Pacific, Peter Hammer. "Our research also shows that kids have great influence over their parents spending as well."
Image via Shutterstock
- Report: Travel sites missing the data mark
- Brands: How mobile wallets can improve loyalty programs
- Survey: SMB's need more tax education
- 90% of marketers not trained in marketing performance, ROI
- Mobile plays significant role in the shopping habits of Boomers and Seniors
- Brands: Why Facebook ads may not be a cure-all
- Studies: Web performance impacting experience, Responsive Design slowing mobile sites
- Retailers lose a third of consumers through in-store smartphone use
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast...
- Is your web site creating sales tax risk?
Answer 3 questions to learn....
- How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and...
- Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...