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BizReport : Social Marketing : April 19, 2013

Brits spend 62 million hours each day on social networks

A new poll in the UK reveals just how entrenched social media is in the day to day lives of Brits, with an estimated 62 million hours spent each day on Facebook and Twitter.

by Helen Leggatt

onepoll-logo-members-out.pngBrits are spending an estimated 34 million hours a day on Facebook and 28 million hours a day on Twitter, according to a survey conducted by market research agency OnePoll for First Direct bank.

"The survey shows just how central Facebook and Twitter are to people's lives at the moment, often at the expense of other communications and regardless of how often they're actually posting updates or tweeting," said Rebecca Dye, social media manager at First Direct.

Thirty percent of the country's 33 million Facebook users are on the social network for at least one hour per day, found the survey, with 13% spending at least two hours each day on the network. Similarly of the 26 million Twitter users, a third (31%) spend over one hour a day on the network with 14%, or around 3.6 million people, spending more than two hours on Twitter per day.

Among the 1,500 people polled, Facebook was named as the primary social media platform by 59% of people while 9% named Twitter as their first-choice and 7% chose LinkedIn.

Nearly half (45%) of Facebook users say they monitor others' conversations, rather than posting updates themselves, while 39% of Twitter users say they use it mostly to read others' Tweets, rather than for Tweeting.

"It's important we engage with our customers in ways that best suit their lives, so the more people are using social media channels to have conversations, or just to 'listen in', the more we need to develop our presence in social media," said Dye.

Tags: Facebook, social media, trends, Twitter, UK

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