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BizReport : Advertising : April 09, 2013


Brainshark launches sales enablement tool

Add another option to the Brainshark suite of tools for online marketers and sales people. This week the company launches the Sales Enablement Portal; the tools include improved search and navigation functions as well as features for tagging and filtering content.

by Kristina Knight

Through the Brainshark Sales Enablement Portal online sales people and marketing teams can support various content options, including PowerPoint and .PDF documents; those documents are secured so that only users with permissions can 'see' the content, helping the business increase security while still enabling a more user-friendly environment.

One of the more interesting options is the Featured Content option which allows administrators to spotlight some content pieces to increase visibility with users. Meanwhile, the Organization features allow those users to create a favorites list so that the content most interesting to them is readily available.

"Sales enablement is a major priority for organizations today - helping to drive their businesses forward," said Brainshark CEO Joe Gustafson. "As the category leader, Brainshark has award-winning and turnkey solutions that improve productivity at every stage of the sales cycle. Our new Sales Enablement Portal and product suite demonstrate Brainshark's commitment to innovation and to helping our customers improve the bottom line."

"Everyone wants to help their sales force be more effective, but random acts of support - including people across departments haphazardly pumping out documents - and an amalgamation of poorly organized 'point' products can cause more harm than good," said Jim Ninivaggi, service director for sales enablement strategies at SiriusDecisions, a leading analyst firm focused on sales and marketing effectiveness.

Meanwhile, employees can access content and presentations across screens. The sales preparations can include multiple content sources including video, and once the presentation has completed, powerful analytics give the presenters better data with which they can follow up with potential clients or sales leads.






Tags: advertising tools, Brainshark, mobile marketing, mobile trends, sales procurement, sales tools








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