News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
BayGroup, Janrain announcements underline customer conversation trend
Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how:
First, from Janrain, an integration between their social login product and Google+. Janrain's social login allows shoppers to 'sign in' to etailers sites using existing social network accounts like Facebook. This offers the shopper one less password to remember and also gives etailers access to rich social data to give shoppers a more relevant on-site experience.
The new integration allows users to add Google+ as a login option to the Janrain User Management Platform.
"Consumers place a significant amount of trust in their online identity providers, which is why social login is so popular. We're pleased to see Google trending in a positive direction," said Larry Drebes, CEO of Janrain. "The integration of Google+ Sign-In is a significant milestone in our efforts to offer the broadest range of technology support so our customers such as NPR, HSN and Universal Music Group can capture key profile data that allows them to improve customer engagement and marketing."
Meanwhile Corporate Visions has acquired BayGroup International, which should give the company a foothold into the customer conversation realm. BayGroup is a sales negotiation and training company.
"When we decided to expand our presence in the 'customer conversation' category, it was clear in speaking with sales leaders that the BayGroup brand and solution was the best fit, and provided the highest level of impact and experience within the industry," said Joe Terry, CEO of Corporate Visions. "It's also a perfect complement to what we do. Corporate Visions helps customers with differentiation, while BayGroup helps them maximize and capture the created value. Both are major moments of truth in the buying cycle where great messaging content and skills are required."
Later this year, the companies are expected to announce plans for a joint product.
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...