News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
BabyCenter: 91% of moms use social media
Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks via mobile phone.
The online pregnancy and parenting website has just published its 2013 Social Mom Report which shows that moms' activity has increased further - 20% in the last three years. Moms' use of social media is higher than the general public across all the major social networks such as Pinterest, YouTube, Instagram, and even Google+.
In fact, a whopping 91% of moms now use a social media network regularly and it is such an integral part of their lives that "if friends or family don't participate in social media, they are not as much a part of their lives". According to BabyCenter, moms will even check their various social networks before pouring the first coffee of the morning and are four times more likely to check their social networks via a smartphone (89%).
"Today's mom is the most influential and social consumer you'll meet. Before she clicks to buy, she's posted, pinned, tweeted, and shared," said Mike Fogarty, SVP and Global Publisher at BabyCenter.
Moms' social connectivity is great news for retailers. Social media is driving many of their purchases. Over half (59%) of moms buy a product because another mom recommended it on a parenting website, and 44% were influenced to purchase by a friend posting or liking a brand on a social network. Heavy social network users were found to be more likely to shop online for portable devices (91%), garden products (65%), baby supplies (63%), and clothing (61%).
Another major change from BabyCenter's 2010 research is the use of Pinterest, which had only just launched at the time of that report. Image-obsessed moms have enthusiastically embraced the visual social media platform and their use (61% have used Pinterest in the last six months) is nearly double that of the general population.
"For Mom, all social is visual and image-driven - a major difference since our last study," said Fogarty. "Just as television progressed from black and white to color - today's moms expect social media to be an incredibly visual experience."
Image via Shutterstock
- Olfactory device for mobile phones not to be sniffed at
- Report reveals impact of slow load times on brand perception
- Print catalogs continue to drive sales in Australia
- Study: Shoppers more focused on the end-game
- Adchemy release pulls keywords from branded content
- RocketLawyer: SMBs looking forward to 2014
- Survey: Marketers facing disconnect with content creation
- Nearly half of consumers believe mobile marketing messages are irrelevant, useless
Featured White Papers
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...