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BizReport : Mobile Marketing : April 04, 2013

Artisan: Retail execs choose to invest in native apps over mobile Web

Mobile experience management firm Artisan reveals that retail marketing executives plan to up investment in making native apps the cornerstone of their mobile marketing efforts.

by Helen Leggatt

Americans are spending more of their time with mobile devices using apps than the mobile web, found recent research by Flurry. New research by mobile experience management firm Artisan found that retail executives consider investing in a native app experience as one of their top priorities for 2013.

Mobile retailers' investment and growth intentions for the coming year have been outlined in a new report from Artisan, developers of the retail industry's first mobile experience management (MEM) platform.

The survey of 200 retail executives responsible for m-commerce and marketing found that almost three-quarters strongly agree or agree that investment in a native mobile app experience is one of their top three priorities for 2013.

Furthermore, two-thirds of retail executives believe that investment in native apps is a better bet than investment in improving the mobile web experience and 71% believe mobile apps will become the number one consumer touchpoint over the next few years.

"Mobile apps represent a significant engagement and revenue opportunity, and this survey shows that retailers are intending to invest even more resources in making them an effective part of the overall marketing and sales strategy in 2013," said Bob Moul, CEO, Artisan. "The timing is ideal. The combination of consumer demand and new Mobile Experience Management platforms that enable real-time optimization means mobile apps have the potential - for the first time - to make a substantial impact in the retail market."

Image via Shutterstock

Tags: mobile apps, mobile marketing, mobile trends, native apps, research, retail trends

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  • This is pretty obvious. Use of mobile apps is on the rise and people are comfortable with apps than they are with web. One of the reasons that can be said about the popularity of mobile app is it is easy to use. Just a click and you are through. People no longer have the time to login every time they go in to a particular site.



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