News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad releases offer additional online options
A new release this week and a new system integration will offer advertisers additional insights in the online space. Here's how:
First, from cloud based analytics hub Anametrix is releasing Anametrix Collaboration, a tool that will allow sales teams or offices to collaborate throughout the lifespan of a campaign. Through the dashboard team members can share reports and insights while creating collaborative assignments for the project.
"The Anametrix marketing analytics platform streamlines the analysis of the disparate data silos across the enterprise. Now, with Anametrix Collaboration, we also streamline how business insights from our marketing analytics platform are shared within teams and throughout the organization. Analyzing the right data, collaborating with the right people and acting at the right time facilitates a world of connected and informed decisions that enable meaningful actionability - and can revolutionize how business is conducted," said Pelin Thorogood, CEO, Anametrix.
And from YANGAROO, an integration with Pacific Media Technologies. Through the integration YANGAROO Advertising will integrate to PMT's platform, which reaches broadcast and television outlets around in the US and Canada.
"With the TV advertising landscape continuing to change, we sought a partner whose technology would be of the most benefit to our clients," said Bill Hynes, President of Pacific Media Technologies. "By adopting YANGAROO's DMDS technology, we can now improve the effectiveness of direct marketing campaigns through the enhanced tune-in of HD advertising. YANGAROO Advertising is a market leader in effectiveness of HD spot distribution."
Gary Moss, President and CEO of YANGAROO said, "As a result of this partnership, they'll now be able to build upon that reputation by offering YANGAROO Advertising as part of their services.This deal will generate immediate new revenues for YANGAROO and we expect additional growth as the direct response business continues the transition to HD broadcasting."
- Study: Mobile users want home screen options
- What's a CDO and why does your brand need one?
- Report: In social the ladies rule the world
- Research reveals consumers juggle multiple devices throughout the day
- Getty Images makes millions of images free to embed
- Americans abandon purchases in-store after 8 minutes waiting in line
- Euclid: February sales less than lovely
- How BrightTag re-engaged shoppers
Featured White Papers
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....