News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
78% of Australian SMB marketers plan increase in social media use
A recent survey in Australia of more than 200 small businesses found that over three-quarters plan to spend more time and energy on social media activity over the coming 12 months.
Australian financial services firm, Bibby, has released their latest Bibby Barometer small business survey and found that previous social media success is driving more and more firms to adopt social media strategies.
Almost two-thirds of businesses (65%) surveyed reported social media has helped business growth over the past year. The majority are using social media to raise brand awareness and acquire new customers, while 40% use the channel to generate new sales and 44% take advantage of networking opportunities. A third of businesses said social media helped improve customer service and 22% used it to recruit new staff.
Business confidence in the ability of social media to drive customer acquisition and sales has led to 78% of the firms surveyed by Bibby to plan more investment of time and resources in the channel over the next 12 months. Around half of those intend to use major channels such as Facebook, Twitter, and YouTube.
"With optimism on the rise and confidence in sales growth at levels not seen since July 2011, it is not surprising that businesses are using social media to generate new business and raise their profile," said Gary Green, National Sales Director at Bibby. "We believe small businesses are more willing to think outside the box in terms of promoting themselves and embark on new marketing strategies."
Young entrepreneurs were the most likely to use social media (66%), found the survey, compared to older business owners aged 40-64 years (39%).
The full Bibby Barometer findings can be downloaded here.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...