70% of mobile searches lead to consumer action
New research from iAcquire and SurveyMonkey found that 4 in 10 consumers will ignore websites that don’t render correctly on a small screen. Despite the rise of mobile, many companies are yet to realize the importance of mobile-optimization to their marketing campaigns.
According to the research, part two of a three-part series on consumer behavior by iAcquire and SurveyMonkey, mobile search works, and it works well. A whopping 70% of mobile searches were found to lead to action on a website within just 1 hour of the search.
However, while mobile search may be an successful driver of traffic to a website, there’s a sure-fire way to ensure failure, and that’s to operate a website that isn’t mobile-friendly.
The research found that 40% of mobile searchers will quickly move on to another website if the one they have found is unsuitable for use or viewing on their mobile device. And, considering a mobile searcher’s potential for action on that website it’s a great loss indeed.
It’s also important to note that it is smaller screens on which most mobile searchers will be viewing a website. While 40% use mobile search on a tablet, 60% are searching via a smartphone.
