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BizReport : April 29, 2013 Archive

April 29, 2013 Archive

Ecommerce | April 29, 2013

Wanted: More profitable customers

Looking ahead through 2013 one thing the majority of businesses are looking for? More profitable consumers. According to new data out from eWayDirect 80% of businesses want more profitable customers while another 33% want 'better qualified' customers. >>

Ecommerce | April 29, 2013

Igloo upgrades business intranet

New from Igloo: upgrades to their software as a service platform which should enhance responsiveness in the mobile space. Igloo's platform is a cloud intranet provider, giving businesses and employees a safe intranet space for the sharing of branded information. >>

Advertising | April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's the breakdown: >>

Loyalty Marketing | April 29, 2013

Brits don't care for travel-related loyalty schemes

Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. >>

Social Marketing | April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands. >>

Mobile Marketing | April 29, 2013

Cartoon Network survey reveals growing influence of apps on Australian kids

The Cartoon Network's latest "New Generations" survey was released this month and a key take-out for marketers is that game console use has dropped considerably and the use of apps has doubled. >>