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BizReport : April 22, 2013 Archive

April 22, 2013 Archive

Ecommerce | April 22, 2013

Survey: Women still prefer shopping in store

The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping in-store to shopping via smartphone. >>

Loyalty Marketing | April 22, 2013

Release to gamify Android apps

Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it makes sense for some brands to offer game styled ads, rewards and offers. One platform is set up to help deliver gamification options to app developers. >>

Mobile Marketing | April 22, 2013

Report: Consumers hungry for mobile-friendly restaurant details

When it comes to mobile engagement, the hungry are leading the way. That according to new data out from SinglePlatform at Constant Contact. Researchers found that restaurants lead the way for mobile searches; in fact, 81% of mobile consumers have conducted a search for a restaurant via their mobile device. >>

Internet | April 22, 2013

Google: Web pages bigger but web speed faster

Google has long recognized the need for speed. The company's latest research reveals that despite web pages getting bigger, the web is getting faster. >>