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BizReport : April 11, 2013 Archive

April 11, 2013 Archive

Trends & Ideas | April 11, 2013

62% of Americans watching TV in their own time binge view

Television viewers in America are throwing off the chains of television schedules and watching their choice of programming at their leisure, according to new data from Harris Interactive. >>

Advertising | April 11, 2013

U.K. digital ad spend breaks half-billion barrier

Digital ad spend in the U.K. rose 12.5% to a record £5.42 billion in 2012, according to the latest figures released by the Internet Advertising Bureau, with mobile crashing through its own milestone of half a billion. >>

Ecommerce | April 11, 2013

7 in 10 U.S. consumers shop with the environment in mind

Many American consumers shop with the environment in mind, according to Cone Communications' 2013 Green Gap Trend Tracker, and believe terms such as "green" or "environmentally-friendly" mean a product has little or no impact on the environment. >>

Advertising | April 11, 2013

Report: Viewers missing the sponsorship mark

A new report out this week indicates that advertisers aren't hitting all the right marks when they sponsor events. According to new data out from Selectable Media finds that viewers are, in many cases, identifying the wrong brands as sponsors of various events, a trend that means those sponsorship dollars are largely wasted. >>

Ecommerce | April 11, 2013

3 Questions with Adobe's Dave Dickson

Everyone knows mobile is an important aspect of an overall marketing strategy. But one expert explains why mobile is more than a check-mark on a list - and what it means for brands to have a true mobile presence. >>

Blogs & Content | April 11, 2013

How Tom's Hardware is changing content creation, engagement

The always on technology of mobile is changing consumers' online habits. When they used to go online to buy a movie ticket, for example, mobile allows consumers to watch movie trailers, look up reviews and then buy a ticket. Or not. This change in habits isn't lost on one community-based hub; here's how Tom's Hardware is increasing engagement without giving up on their core content focus. >>