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BizReport : April 9, 2013 Archive

April 9, 2013 Archive

Ecommerce | April 09, 2013

Infographic: Small businesses counting on events for engagement

Small business people are taking a page from the big brand manual and investing in local events. That according to a new infographic released by Constant Contact which indicates about 40% of SMBs are hosting events, with most focusing on business to business events. >>

Ecommerce | April 09, 2013

More info you can't ignore about need for mobile-friendly websites

Following on from recent research highlighting the importance of mobile-optimization for email comes a new infographic that should kick the butts of marketers that have yet to develop mobile-friendly websites. >>

Search Marketing | April 09, 2013

70% of mobile searches lead to consumer action

Just as companies who fail to optimize email messages for mobile are at risk of undermining campaign success, so are those whose websites are not mobile-friendly. >>

Trends & Ideas | April 09, 2013

What's a consumer's time worth?

If consumers could be paid for taking part in mobile surveys or listening to a sales pitch, how much would they expect to receive? That's a question incentives and engagement firm Parago put to adult American consumers. >>

Ecommerce | April 09, 2013

Study: Retailers leaving shopping data off marketing plans

In this world of shopping in-store, shopping online, researching online but buying in-store and researching in-store but purchasing online, there is a wealth of shoppers' data waiting to be used. For many retailers that data is a simple click away, already tabulated from shoppers' visits to retail hubs. And yet, according to a new report, the bulk of online retailers are missing out because the data collected isn't being used. >>

Advertising | April 09, 2013

Brainshark launches sales enablement tool

Add another option to the Brainshark suite of tools for online marketers and sales people. This week the company launches the Sales Enablement Portal; the tools include improved search and navigation functions as well as features for tagging and filtering content. >>