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BizReport : April 5, 2013 Archive

April 5, 2013 Archive

Advertising | April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. >>

Email Marketing | April 05, 2013

Email success reliant on mobile optimization

Companies that fail to optimize email campaigns for viewing on a mobile device are significantly undermining their chances of successful consumer engagement, according to much recent research. >>

Mobile Marketing | April 05, 2013

Forecast: Local Mobile to push $9 billion

Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017. Compare that to 2012 when the local mobile space captured only about $1.2 billion ad dollars. >>

Advertising | April 05, 2013

How to overcome banner blindness

Banner blindness is a huge concern for online brands. Because if advertising isn't 'seen' it cannot be engaged with, which means those ad dollars are wasted. Our expert offers his advice for overcoming banner blindness through relevance. >>

Advertising | April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with their platforms. >>