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BizReport : April 4, 2013 Archive

April 4, 2013 Archive

Advertising | April 04, 2013

eXelate launches data optimization service

A new product out from eXelate is set to create pools of data information so that brands have a better handle on targeting. The eXelate Data Optimization Service tests and refines data to create more targeting data sets for users. >>

Mobile Marketing | April 04, 2013

Artisan: Retail execs choose to invest in native apps over mobile Web

Mobile experience management firm Artisan reveals that retail marketing executives plan to up investment in making native apps the cornerstone of their mobile marketing efforts. >>

Social Marketing | April 04, 2013

3 Questions with PeopleLinx's Nathan Egan

A new platform helps brands and business people make better use of the time spent network on the social site LinkedIn. PeopleLinx converts LinkedIn users into power users by training them on best practices through eLearning modules and 1-on-1 consulting sessions, and by encouraging profile optimization using gamification techniques. >>

Advertising | April 04, 2013

Why banner blindness needs more focus

In a recent study, Infolinks found that less than 5% of consumers felt advertising was 'relevant' to them. Without that relevance, consumers won't engage with ads. How can advertisers change this trend? >>

Advertising | April 04, 2013

App-capable cars new frontier for advertisers

Advertisers can already reach car drivers through advertising on radio, or via billboards and other outdoor advertising. However, according to a new report from Juniper Research, a surge in in-car connectivity could provide advertisers with yet another channel via which to reach this audience segment. >>

Mobile Marketing | April 04, 2013

Flurry: 80% of mobile time spent with apps

Americans spend more time using apps on their mobile devices than they do the mobile web, according to new figures released this week by app analytics firm Flurry. >>