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BizReport : April 3, 2013 Archive

April 3, 2013 Archive

Ecommerce | April 03, 2013

Survey: Half of women, one-third of men shop to improve mood

Are people engaging in retail therapy? Absolutely, at least according to new data out from Ebates. According to their report more than half of women (63%) and about one-third of men (39%) shop to improve their mood. >>

Mobile Marketing | April 03, 2013

YuMe: Why size doesn't matter all the time

Consumers are spending more time on mobile - playing games, reading content and engaging with advertising. According to new research out from YuMe this mobile consumption trend means advertisers need to create a multi-screen strategy. >>

Advertising | April 03, 2013

BayGroup, Janrain announcements underline customer conversation trend

Two moves in the online space this week underline the growing trend of following customer conversations to lead to deeper engagement. Here's how: >>

Law & Regulation | April 03, 2013

FTC announces robocall-buster winners

The Federal Trade Commission has announced the winners of its contest to find solutions that will save consumers from illegal, interruptive, and annoying robocalls. >>

Email Marketing | April 03, 2013

Email sent late at night generates triple average ROI

Recent analysis from Experian CheetahMail in North America reveals that emails sent late at night not only experience higher open and click-through rates, but also generate triple the overall average return on investment. >>

Ecommerce | April 03, 2013

Confidence in online shopping rises in China

A survey of people in the Asia Pacific region found that people in China are the most likely to shop online thanks to their confidence in the security of the channel while Indonensians top the mobile shopping rankings. >>