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BizReport : Internet : March 21, 2013


YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.

by Helen Leggatt

Almost 1 in 2 people on the Internet now use YouTube making its monthly viewership equivalent to the third largest country in the world, behind China and India.

"PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times," wrote YouTube in its latest blog post. "That's a lot of Gangnam Style."

YouTube is now only second to Google itself in terms of the most search queries and could be a threat to Facebook as the world's largest social network.

Furthermore, comScore recently reported that Google was the driving force behind the 3.8 billion minutes of streaming video ads during February, 2012. YouTube served up an all-time record of 2.2 billion video ads during that month.

Earlier this week, Google announced that Google Trends will now include YouTube content going back to 2008.

Tags: advertising, online content, online video, video advertising










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  • MAK @ MAKTIG.vc

    According to Alexa, YouTube enjoys of 33% of all global visitors. So, there are either more global visitors, or Google is smart enough to adjust for those repetitive ones.




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