News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Websites receive more traffic from tablets than smartphones
The most recent Adobe Digital Index, released today, reveals that websites around the globe now receive more traffic from tablets than from smartphones.
After analyzing more than 100 billion visits to more than 1,000 websites, Adobe estimates that 8% of traffic now originates from tablets. Slightly less, 7%, comes from smartphones and the rest is attributed to desktop and laptop PCs.
The countries covered in Adobe's analysis were the U.S., U.K., Australia, Canada, China, Japan, France, and Germany. The biggest margin of difference between smartphone and tablet web traffic was found in the U.K. where 12.2% originated from tablets and 7.4 smartphones. In the US, the gap is narrower with 9.1% for tablets and 7.4% for smartphones.
"In Japan and China, however, smartphones remain the mobile browsing device of choice," writes Adobe manager and primary analyst on the Digital Index, Tyler White. "This is not surprising given the smartphone capabilities that have existed in Japan for years and the high costs of tablets and high speed mobile access in China."
The reason for tablet traffic exceeding smartphones is simple - people prefer to use the larger mobile device for more in-depth browsing. Consequently they are more valuable in terms of ecommerce and engagement. Adobe found that tablet users visit 70% more pages on a website than smartphone users and spend more per transaction.
- Number of Mobile Addicts up 59% YoY
- Massive mobile ad fraud uncovered
- How to ensure accurate reviews are seen
- Brands: Why you need to improve on location
- Top 3 mistakes of app developers
- Social media becoming integral to journalists' daily work
- Emotional motivations for video-sharing differ according to age
- Smartwatches worn for convenience but security remains a concern
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...