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BizReport : Mobile Marketing : March 21, 2013


UK: Girls more likely to own, use smartphone than boys

When it comes to gadgets such as smartphones and games consoles, girls in the UK like to communicate while the boys prefer to be entertained. That's the take-out from new research conducted by Mintel.

by Helen Leggatt

Overall, Mintel's research among 7-15 year olds in the UK, found that 86% of the children surveyed had used a smartphone, although not all owned one. In terms of ownership, girls were more likely to own a smartphone than boys of the same age.

Furthermore, girls were more likely to use their smartphone every day (45%) compared to just 35% of boys.

The results are not too surprising considering girls are more likely to want to communicate, by text or social apps, perhaps even talking, than boys the same age. And, consequently, boys are more likely to want gadgets that entertain, such as game consoles and desktop computers.

"Where there is a difference, it's because boys tend to go for the big ticket items," Samuel Gee, a technology analyst at Mintel, told The Telegraph.

As well as smartphones, girls were also found to be more likely to own an MP3 player or laptop.






Image via Shutterstock

Tags: gender research, mobile use, smartphone, technology use, UK








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