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BizReport : Advertising archives : March 22, 2013

Two SMB offerings launch online

This week two new small business tools released into the online space, both set up to enhance the local, small business approach.

by Kristina Knight

First, the Leaf Appstore will work with Leaf's existing point of sale offering, LeafPresenter, and their LeafBusiness portal giving small businesses more options and features for in-store use. PayPal and LevelUp have already signed on to work in tandem with the LeafPresenter platform.

Leaf CEO Aron Schwarzkopf said, "Small business owners don't have time to piece together solutions from multiple vendors, let alone the time it takes to search for all the latest technology. Once they pick up the LeafPresenter, they get it - they instantly understand how their individual needs can be met with one simple device. As we've seen in other mobile app marketplaces, there are talented and creative developers out there, and we're excited to see the innovations they can bring to the small business community on top of the Leaf platform."

The Leaf Appstore is now in closed beta; they are accepting and reviewing apps from developers that will enhance the in-store experience. They are looking for app options that cater to small businesses and their needs so that the local experience is as frictionless for the consumer as going into their favorite chain store to buy a product.

And from The Search Agency, the AdMax Local solution is an end to end SEM system that automates sales flow, ad placement and targeting for resellers of local search ads.

"Until now, it's been difficult--if not impossible--for businesses to build and run a search marketing program that is both high quality and scalable, let alone drive a profit from the programs," said Ben Gibson, global managing director of AdMax Local and international agency services, The Search Agency. "Historical models resulted in either ineffective and untargeted campaigns, or quality campaigns that were run at a loss. AdMax Local has proven to solve these issues abroad, and we look forward to providing the same solution for US service providers and resellers of digital media."

Through the platform marketers can better control budgets and still deliver top rated search campaigns.

Image via Shutterstock

Tags: Leaf, mobile commerce, small business solutions, small business trends, The Search Agency

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