News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
TripAdvisor first travel review site to reach 100 million reviews
With more than two million tourism businesses in more than 116,000 destinations across the globe, TripAdvisor has announced it is the first travel review website to reach 100 million reviews, a 50% year-on-year increase.
A study by PhoCusWright, commissioned by TripAdvisor, reveals that, for the vast majority of its users (87%) the reviews give them more confidence in their travel-related decisions.
And, according to eight out of 10 users, TripAdvisor reviews helped them have a better trip.
"The benefit of the wisdom of the crowds is increasingly supplemented by the wisdom of friends, as Facebook-connected users currently submit 35% of new reviews on TripAdvisor," said the company in a recent announcement. "With the integration of Facebook on TripAdvisor, this means that travelers are able to see and share valuable perspectives with their own friends and their friends' friends."
TripAdvisor branded sites make up the largest travel community in the world, with more than 200 million unique monthly visitors. More facts about the review site include:
- TripAdvisor has reviews on hotel in every country in the world, except the Vatican City;
- 16 attractions feature more than 5,000 reviews. Central Park in NYC being the most-reviewed with 11,993;
- 26 hotels have more than 5,000 reviews, the most-reviewed being the Luxor in Las Vegas with 9,904 reviews.
Earlier research by PhoCusWright found that more than half of the review site's users would not consider booking accommodation that had no reviews while extreme comments are ignored by 6 in 10. Of the 2,739 users of TripAdvisor surveyed, 53% said they would not make a booking if there was no review on the website.
- Top 3 tips for better channel optimization
- Study: Sales, marketing disconnect resulting in bad customer experience
- UK businesses failing to consistently and effectively employ social for customer support
- How to tell if interactions are successful or not
- Report: In case of emergency, try cell
- Retailers failing to maximize use of social shopping websites
- Home pages of retail websites failing to load fast enough
- U.K. ecommerce websites improve delivery options to tap overseas customers
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,...
- Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,...
- 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world...
- Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...