News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Tool ids shoppers who click then shop in-store
A new mobile measuring stick is available. From Sense Networks comes mClick-to-Visit Analytics, which tells retailers which consumers clicked a mobile ad and then visited a retail location. The tool is location based.
According to Sense Networks mobile clicks are leading more shoppers into stores than many experts believe. Shoppers who clicked ads were 18 times more likely to visit a store, say researchers. In fact their data shows between 3% and 6% of shoppers who clicked a mobile ad served by Sense Networks then visited a retail location; those numbers are quite a bit higher than the 0.51% visitation rate from a recent Inmar report.
"While marketers and brands believe that mobile advertising is an effective way to reach the consumer, until now they have struggled to prove its ROI," said David Petersen, CEO, Sense Networks. "While click-through-rates have been useful to show how many users are viewing an ad, they can't prove that it has led the user to take action. mClick-to-Visit Analytics is changing how marketers think about and measure the effectiveness of a mobile ad campaign. This new approach to mobile ad reporting is going to change the mobile industry and will provide the missing link that will propel it forward."
The mClick-to-Measure tool takes into account the location of the mobile users to the store, uses mobile shopping survey to get real time analytics about purchases and then models the behaviors and information gathered to provide advertisers with the results.
Image via Shutterstock
- Survey IDs best cities for small businesses
- Expert IDs trends to watch in mobile video
- Researchers developing a super-adblocker
- Expert: How retailers can improve tentpole events
- With rise of connected Gen Y, retailers must be fit for the future
- Gaming video content audiences exceed those of HBO and ESPN
- Apple Pay adoption and use continues to wane
- Study: Mobile becoming a loyalty draw
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...