News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Digi-rewards getting 12 times more mobile clicks
When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the results are true for messaging served across the Apple iAds system.
These clicks, says the company are pushing mobile purchasing and customer acquisition numbers.
"With more and more commerce and advertising occurring via mobile platforms, Ifeelgoods enables mobile marketers to offer their prospects over 100 digital rewards, including Facebook, Amazon, iTunes credits, to drive engagement, social sharing and conversions via mobile channels," said Michael Amar, CEO and Co-Founder, Ifeelgoods. "When marketers offer a relevant and desirable digital reward in place of a standard discount promotion, Click-Through and Conversion rates are substantially lifted through mobile channels."
Through the IFeelGoods platform mobile marketers can use SMS registrations for digital rewards promotions and mobile advertising. QR Codes are also available. Using the platform brands can use mobile promotions and deals to push mobile purchases and may even increase in-store traffic.
"When...advertisers substitute a valuable digital reward that is relevant to the user in place of a standard discount promotion, CTR and conversion rates are substantially lifted. It's clear to us that digital rewards promotions via mobile channels will see a growing share of the media mix," said Amar.
Mobile, especially SMS/MMS messaging options are expected to skyrocket through 2013 as more consumers upgrade from feature to smartphone and realize the different options available to them. From geo-fenced mobile offers sent from brands via text to browser or app purchasing power, experts believe mobile will become a more ingrained habit for many.
- Millennials embrace marketing emails via mobile
- Video posts overtake photo posts by brands on Facebook
- Two-thirds of customers feel undervalued by providers
- Reports ID hot trends for Halloween
- Expert: How SMBs can compete with big retail
- Study: 50% prefer local gift cards
- Expert: Why brands must manage channel data
- Top 4 tips for SMBs to implement mobile strategies
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....