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BizReport : Mobile Marketing : March 06, 2013

Survey: Digi-rewards getting 12 times more mobile clicks

When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the results are true for messaging served across the Apple iAds system.

by Kristina Knight

These clicks, says the company are pushing mobile purchasing and customer acquisition numbers.

"With more and more commerce and advertising occurring via mobile platforms, Ifeelgoods enables mobile marketers to offer their prospects over 100 digital rewards, including Facebook, Amazon, iTunes credits, to drive engagement, social sharing and conversions via mobile channels," said Michael Amar, CEO and Co-Founder, Ifeelgoods. "When marketers offer a relevant and desirable digital reward in place of a standard discount promotion, Click-Through and Conversion rates are substantially lifted through mobile channels."

Through the IFeelGoods platform mobile marketers can use SMS registrations for digital rewards promotions and mobile advertising. QR Codes are also available. Using the platform brands can use mobile promotions and deals to push mobile purchases and may even increase in-store traffic.

"When...advertisers substitute a valuable digital reward that is relevant to the user in place of a standard discount promotion, CTR and conversion rates are substantially lifted. It's clear to us that digital rewards promotions via mobile channels will see a growing share of the media mix," said Amar.

Mobile, especially SMS/MMS messaging options are expected to skyrocket through 2013 as more consumers upgrade from feature to smartphone and realize the different options available to them. From geo-fenced mobile offers sent from brands via text to browser or app purchasing power, experts believe mobile will become a more ingrained habit for many.

Tags: IFeelGoods, MMS marketing, mobile marketing, mobile trends, SMS marketing, text messaging

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