News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Digi-rewards getting 12 times more mobile clicks
When it comes to mobile ads and promotion all messaging may not be created equal. According to new data out today from IFeelGoods promotional campaigns for mobile, digital rewards are getting about 12 times the clicks as standard offers; the results are true for messaging served across the Apple iAds system.
These clicks, says the company are pushing mobile purchasing and customer acquisition numbers.
"With more and more commerce and advertising occurring via mobile platforms, Ifeelgoods enables mobile marketers to offer their prospects over 100 digital rewards, including Facebook, Amazon, iTunes credits, to drive engagement, social sharing and conversions via mobile channels," said Michael Amar, CEO and Co-Founder, Ifeelgoods. "When marketers offer a relevant and desirable digital reward in place of a standard discount promotion, Click-Through and Conversion rates are substantially lifted through mobile channels."
Through the IFeelGoods platform mobile marketers can use SMS registrations for digital rewards promotions and mobile advertising. QR Codes are also available. Using the platform brands can use mobile promotions and deals to push mobile purchases and may even increase in-store traffic.
"When...advertisers substitute a valuable digital reward that is relevant to the user in place of a standard discount promotion, CTR and conversion rates are substantially lifted. It's clear to us that digital rewards promotions via mobile channels will see a growing share of the media mix," said Amar.
Mobile, especially SMS/MMS messaging options are expected to skyrocket through 2013 as more consumers upgrade from feature to smartphone and realize the different options available to them. From geo-fenced mobile offers sent from brands via text to browser or app purchasing power, experts believe mobile will become a more ingrained habit for many.
- UK: February floods lead to rise in ecommerce sales
- Top 3 tips to create lasting brand buzz
- Expert warns bitcoin has drawbacks for SMBs
- Twitter testing click-to-call
- UK: Mobile ad spend to outstrip newspaper ad spend in 2014
- The most shared video clips depend on region
- Top tax tips that will protect your information
- Report: Millennials spending more time with UGC
Featured White Papers
- Choosing the Best Web CMS for Customer Experience Management
In this paper, learn how to choose the right CMS for you and your business from the eyes of a...
- Mobile Marketing: The Time is Now
Consumers are now more comfortable using retailers' mobile applications that can help them find specific products and brands, or just...
- The Definitive Guide to Marketing Automation
Why is marketing automation so hot right now? This guide will show you what marketing automation is and how it...
- The Inbound Website: Getting Found with SEO & Social
Extend your inbound marketing strategy to your entire website with actionable tips and best practices that help you increase visitors,...
- 17 Ways to Build a Great Brand Today
This white paper highlights 17 developments that are influencing brand-building today and what great brands are doing about them....
- How to Stop Webpage Speed from Killing Your Marketing
Your website visitors have high expectations about how quickly your web site should load on their desktop and mobile devices....