News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Report: Women going into business on global basis
March is Women's History Month in the US, UK and Australia; the 2013 theme is Finding Founding Mothers and new data out from Alibaba shows women are still forging through the workplace - many creating workplaces of their own. Research shows that the number of female entrepreneurs is quickly creeping up on the number of male business owners.
Alibaba is a worldwide ecommerce platform for small businesses, helping SMBs reach across country borders to create a global client base. According to company data there are now 1.6 million US women registered on the platform; that is a 40% growth rate since 2011.
Annie Xu, general manager of Alibaba.com, Americas, said: "We are thrilled to see how Alibaba.com is empowering women to create their own destiny and success. Every day, we learn of new Alibaba.com female customers who are realizing their dreams and launching exciting businesses."
"Today, more women are not only holding high corporate positions, but are also becoming successful entrepreneurs who drive the global economy," said Laurie McCabe, partner of SMB Group. "With all the technology and e-commerce tools available today, there is no better time for women entrepreneurs to pursue their passion and start their own businesses."
Other interesting findings include:
• Men continue to make up 78% of the Alibaba marketplace, women make up 22%
• Female registration rates, or sign-ups to use Alibaba to sell products, out-paces men (15% vs 10%)
• 347,000 UK women are registered on the Alibaba platform
• 286,000 Australian women are registered on the platform
Image via Shutterstock
- Survey: Disconnect between brands, consumers about UGC
- 69% of consumers excited about experiencing virtual reality
- Consumers have already started back-to-school shopping
- How Facebook Topic Data is impacting social
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- iPhone replaces iPad as ecommerce device of choice
- 51% of Brits can not spot ads in search results
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...