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BizReport : Blogs & Content : March 25, 2013


Pew Research: One-third Americans get news online

This isn't exactly ground-breaking news, but more Americans are getting their news in digital format. According to new data out from Pew Research 39% of respondents to a recent study checked online for news 'yesterday'; that is an increase of 5% points in two years.

by Kristina Knight

pew.pngThe question from Pew Research included both online and mobile sites and with the addition of mobile, about half of US adults are looking online for their news headlines. That puts online outlets just below television news for consumption and nearly 20 percentage points ahead of either radio or printed newspapers.

As for how consumers are engaging with news content through devices, about one-third own a tablet and 45% own a smartphone and both devices are helping to increase news consumption according to the report.

"Fully 64% of tablet owners say they get news on their devices weekly and 37% report they do so daily," was written in the report. "The trend is nearly identical for smartphone owners - 62% get news on their device weekly and 36% do so daily."

"Last month, 32 percent of my traffic came from mobile," Raju Narisetti, then the head of The Wall Street Journal's Digital Network, said in a February presentation at the Digital Media Strategies conference in London. "A year ago it was 20 percent and a year from now it will be 50 percent."

Other interesting findings about mobile news consumers:

• 54% say they read news via tablet and smartphone
• 77% report 'also reading' news via laptop/desktop computer
• 50% read print newspapers
• 25% get their news both online and offline

Tags: content trends, mobile content trends, news content, online content, Pew Research










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