News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
New releases to give brands more insights into purchasing funnel
In the online space matching customers and brands is a hard business. But a new partnership between eWayDirect and Publisher's Clearing House and a new offering from The Search Agency could help brands make faster, smarter customer matches.
First, from The Search Agency, the h(Paid) platform which tells brands what customer actions - like searching a product or reading a review - mean and then offers insights into how the brand can then interact with the customer. Knowing how to approach an in-market customer is a huge advantage in the online space - too soon and a brand could turn a shopper off, too late and they may find a similar product elsewhere or find the product on another retailer's site.
Through the platform brands can target shoppers across online channels by delivering relevant creative to the right customer at the right time. The platform also offers optimization and analytics so that brands have a picture of what shoppers are doing in the different channels.
"We know that customers work across multiple channels when they are making purchasing decisions -- from search, to social, to reading mobile reviews--and marketers need to shift gears to engage them with the right message at each stage," said Keith Wilson, vice president of Agency Products, The Search Agency. "There has historically been a dearth of tools that enable marketers to take a holistic view of their marketing strategies, resulting in lagging performance, inadequate resources, and lack of visibility to the effectiveness of their entire online marketing spend. h(Paid) helps marketers keep audiences engaged every step of the way, regardless of where customers look for information on the web or which device that they use to do so."
Meanwhile, eWayDirect and Publisher's Clearing House have begun a partnership to help brands reach customers faster. PCH has been using eWayDirect's CertainSource 2.0 platform to help better match customers and brands.
"CertainSource has opened a whole new acquisition channel that has exceeded our expectations, delivering highly qualified customers who are already engaged with our brand,"said Sal Tripi of Publishers Clearing House. In just the first four months of the PCH campaign, CertainSource has helped PCH achieve its customer-acquisition targets cost-effectively while reducing risk to the PCH brand.
"PCH came to us with an already incredibly large database, so finding new customers was challenging," said Neil Rosen, eWayDirect's CEO. "But with CertainSource's intense qualification process, we've been able to deliver highly qualified prospects and new customers at a rate that satisfies PCH's aggressive growth goals at a very effective price point."
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...