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BizReport : Mobile Marketing : March 05, 2013


Jumptap: Look for more tablets to hit consumers' hands

The mobile space isn't cooling off in 2013. Rather, according to new data out from Jumptap, we can expect the mobile space to get even hotter as more consumers give up their feature phones and embrace tablets.

by Kristina Knight

According to Jumptap's February MobileSTAT report Samsung is on its way to becoming the go-to Android device; their experts believe Samsung will account for nearly 60% of Android devices by year's end. Other interesting findings include:

• Tablets will account for at least 29% of Jumptap network traffic by the end of 2013
• Feature phone share will close in on a 0% market share
• Apple's iOS now accounts for 43% of mobile devices

Meanwhile, data just released from YP shows how hot the mobile space is becoming for advertisers. According to the YP, Q4 of 2013 saw more than $350 million in mobile ad revenue come in; overall 2012 ad revenue neared $1 billion for the company.

"Since launching in May of last year, we've aggressively leveraged our core business assets to accelerate our position as the digital leader in local search, media and advertising," said David Krantz, CEO of YP. "In 2013, we expect mobile to continue to fuel our growth as we expand relationships with 50+ million consumers using YP digital products on a monthly basis and extend mobile reach across our Local Ad Network of over 300+ digital publishers."

Karsten Weide, Program VP, Digital Media and Entertainment at IDC said, "For one, mobile advertising continues to grow rapidly. Last year the segment grew by more than 70 percent, and we think it will grow by another 60 percent this year. And also, with consumers checking for nearby information on the road, and with YP providing this data, they will see their business grow rapidly, too."

YP reports that local businesses saw almost 100 million calls from consumers via a YP local search.

Tags: Jumptap, mobile forecast, mobile marketing, mobile trends, YP.com










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