BizReport

RSS feed Get our RSS feed

News by Topic




BizReport : Mobile Marketing : March 11, 2013


iOS in-flight use takes off, Android still grounded

Having recently reported on the increasing use and demand for wi-fi access while in-flight, it was interesting to read a new report from Gogo on which device is the most-used by connected airline passengers.

by Helen Leggatt

Recent research by UK-based IFE Services found that 82% of airline passengers have their smartphones with them during flights, 38% take a laptop and 37% a tablet.

Consequently, in-flight wi-fi demand has also increased, with most passengers expecting the service to be standard within the next few years. According to IFE Services, 3,194 aircraft were fitted with in-flight wi-fi at the end of 2012 and, by the end of 2015, it is estimated that $1.5 billion will be spent by passengers on in-flight connectivity services.

gogo-logo-lock.pngNew research from in-flight wi-fi provider Gogo reveals that one device is used far more than any other to connect using their service - Apple's iOS.

"If you look only at the smartphones our customers are using, the iPhone makes up 73% and all Android devices make up 26%, with Blackberry and Windows based devices each making up less than 1% of devices being used in air," says Gogo in a recent announcement.

Overall, iOS devices were found to account for 84% of all in-flight wi-fi traffic from mobile devices on Gogo's service. Fifty-nine percent of passengers connect using the iPad, 36% using the iPhone and 5% using the iPod touch.






Tags: air travel, airline passengers, Android, in-flight, iOS, mobile, smartphone, travel trends, wi-fi








Subscribe to BizReport







http://www.bizreport.com/2013/03/ios-in-flight-use-takes-off-android-still-grounded.html

 

 

Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.