Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Ecommerce : March 22, 2013
Half of top U.K. retailers optimize websites for mobile vs. 100% in U.S.
British retailers are struggling to keep up with U.S. counterparts due to a lack of mobile optimization, according to new research from mobile app firm Skava.
According to Skava's recent study, just half of the UK's top 100 retailers have mobile-optimized websites. That compares to 100% of the top U.S. retailers.
Arish Ali, chief executive of Skava, says the attitude of retailers towards optimization for mobile devices is leaving European retailers at risk of limiting sales opportunities.
"Our recent findings show that European retailers have been slower to optimize their mobile websites, despite the demands from their customers and the revenue potential of catering to their needs," said Ali.
And yet, U.S. retailers are already in their second wave of mobile commerce with retailers continually improving their mobile website offerings.
Skava also noted, using data from Forrester, that mobile ecommerce accounts for just 1% of all online sales in the UK, despite Europeans showing an interest in mobile shopping.
However, m-commerce is growing at more than 43% annually and, by 2017, is expected to be responsible for more than 6.5% of online sales within the UK. Retailers need to respond quickly to consumer expectations if they are to avoid disappointing consumers with unacceptable mobile shopping experiences.
Image via Shutterstock
Tags: e-commerce, Europe, m-commerce, mobile optimization, mobile shopping, retail trends, UK, US
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
- Shoppers don't care for social integration of mobile apps
- 44% of Twitter's 982 million accounts never used
- Report: Travel sites missing the data mark
- Brands: How mobile wallets can improve loyalty programs
- Survey: SMB's need more tax education
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...