RSS feed Get our RSS feed

News by Topic

BizReport : Mobile Marketing : March 05, 2013

Brits expect in-flight mobile connectivity to be standard in next few years

Being able to connect to the Internet, use apps and play online games while aboard an airplane is something that most travelers expect to be standard in the next few years. A new survey reveals a demand among UK travelers for in-flight mobile use along with what they would use it for.

by Helen Leggatt

logo-aeromobile.jpgFollowing yesterday's article on global in-flight mobile usage, new figures have been released by AeroMobile that focus on British travelers' attitudes to connectivity at 30,000 feet.

The survey of 2,000 UK consumers conducted by One Poll on behalf of AeroMobile, a mobile phone operator for the aviation industry, found the majority (70%) of Brits would use their mobile device during a flight if they had the option.

Last year, AeroMobile saw 5.5 million devices connect to their network, and this year they will double the number of airlines they work with.

"We know there is demand from consumers; traffic on our network in January outstripped the total traffic for the last six months of 2012, and we expect it to keep growing," said Kevin Rogers, Head of Revenue Development at AeroMobile.

In fact, according to the survey, the majority of respondents expect that in-flight connectivity would become standard in the next few years.

Other findings from the survey include:

- Half would use in-flight mobile to send text messages;

- 44% would like access to apps including social accounts such as Facebook and Twitter;

- A third would use in-flight connections to browse the Internet;

- A quarter would keep themselves occupied with online games - more women than men said they would use their device for this activity;

- Just 19% would use in-flight connectivity to make a phone call - surprisingly more men than women would chat on a phone in-flight.

Tags: airline industry, airline passengers, internet connection, internet trends, mobile trends, mobile usage

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.