News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Bill payments migrating from desktop to tablet
A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017.
The massive rise in tablet adoption and a growing acceptance of "push" mobile banking is fuelling more consumers to use their slates to pay bills. According to Juniper's report, "Mobile Banking: Handset & Tablet Market Strategies 2013-2017", within the next four years 19% of tablet owners will carry out this activity on their device compared to the 9% that currently do so.
The payment of bills via tablets is expected to outweigh mobile banking transactions through smartphones, the report finds, thanks to their larger screens and better portability than laptops.
"With online payments accounting for a significant proportion of all bill payments, especially in developed markets, BPP (Bill Presentment and Payment) transactions will indeed migrate from the desktop toward tablet devices," said report author, Nitin Bhas. "Consumers often prefer managing bill payment and transactions via tablet devices compared to smartphones."
The study also revealed mobile banking users will top one billion by 2017, accounting for 15% of global mobile handset users. The developed markets of East Asia and China, North America and Western Europe will boast the highest penetration by 2017.
- Report: Customers are mobile, retailers are not
- Forecasts: Programmatic, Native on the up
- Top 4 tips to a strong subscription strategy
- Amazon develops game-changing grocery store
- Mobile ecoupons to drive significant rise in redemption rates
- Report: Biggest engagement not happening Black Friday/Cyber Monday
- Expert: How to determine what goes in a subscription box
- Expert IDs how retailers can make more this holiday
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...