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BizReport : Mobile Marketing : March 05, 2013


App revenues to hit all time high in 2013

There are hundreds of thousands of apps available from iOS and Android app stores and, if Gartner's forecasts are correct, 2013 will be the year global app revenues hit an all time high.

by Helen Leggatt

According to the Wall Street Journal's coverage of a new Gartner study, global app revenues will reach the heady heights of $25 billion this year - a 62% rise on 2012.

With over 700,000 apps available from the top two app stores alone, Apple's App Store and Google Play, it's not surprising to learn from the Wall Street Journal's article, that mobile users today spend, on average, 2 hours interacting with apps each day.

Gartner found that almost two-thirds (63%) of apps used daily differ from those used 12 months ago. However, despite the changing demands, established app publishers continue to dominate.

This echoes recent findings from app analytics firm, Distimo, that showed the majority of the top apps are released by existing, established publishers. Just 2% are new. Furthermore, in the case of the App Store, just 0.25% of revenue generated goes to new apps.

"Generating $1 million in revenue has been a tougher task," says Distimo, "with "only a few" titles reaching this milestone in the first one month of availability. The fastest new revenue-generating apps, Angry Birds Star Wars, Grand Theft Auto: Vice City, and Temple Run 2, all come from an existing franchise."

Tags: app developer, app revenues, app store, mobile apps, mobile marketing, mobile trends










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