News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Air passengers to spend $1.5 billion on in-flight connectivity by 2015
In recent years, both passenger numbers and in-flight WiFi demand have increased. People are used to having access to the web wherever they go via their smartphones, tablets and laptops; and they now expect that connection to the web whilst traversing the skies.
According to a new infographic launched by UK-based IFE Services, the proliferation of personal electronic devices among airline passengers is evident. The majority, 82% globally, now take a smartphone onboard while 38% take a laptop, 37% take a table and 19% an e-reader.
So it's no surprise that in-flight wi-fi demand has also increased. The airline industry has responded with a 60% increase in wi-fi equipped airplanes in 2012 compared to the previous year. According to IFE Services, 3,194 aircraft were fitted with in-flight wi-fi at the end of 2012. By the end of 2015 it is estimated that $1.5 billion will be spent by passengers on in-flight connectivity services
Of those passengers travelling with personal devices such as smartphones and tablets, it is the younger demographics who are demanding connectivity in the air (75%), although most that have used in-flight wi-fi would use it again (67%). Just 12% would not, but that may change once connectivity efficiency increases.
In September last year, Fly.com completed a survey of 500 U.S. travelers of which 80% said they would like the option to connect to the Internet during a flight. That's significantly more than the 5% of U.K. travelers who, in a European version of Fly.com's survey, wanted Internet in-flight.
Of the 500 U.S. travelers:
65% - Think it is important that airlines offer Internet access on flights;
36% - Would take advantage of in-flight Internet access to find information and deals relating to their destination;
26% - Would use in-flight Internet to catch up on emails.
However, almost half (49%) said they don't expect to pay extra to use their Internet connected devices and 27% would pay no more than $5.
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...