News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Air passengers to spend $1.5 billion on in-flight connectivity by 2015
In recent years, both passenger numbers and in-flight WiFi demand have increased. People are used to having access to the web wherever they go via their smartphones, tablets and laptops; and they now expect that connection to the web whilst traversing the skies.
According to a new infographic launched by UK-based IFE Services, the proliferation of personal electronic devices among airline passengers is evident. The majority, 82% globally, now take a smartphone onboard while 38% take a laptop, 37% take a table and 19% an e-reader.
So it's no surprise that in-flight wi-fi demand has also increased. The airline industry has responded with a 60% increase in wi-fi equipped airplanes in 2012 compared to the previous year. According to IFE Services, 3,194 aircraft were fitted with in-flight wi-fi at the end of 2012. By the end of 2015 it is estimated that $1.5 billion will be spent by passengers on in-flight connectivity services
Of those passengers travelling with personal devices such as smartphones and tablets, it is the younger demographics who are demanding connectivity in the air (75%), although most that have used in-flight wi-fi would use it again (67%). Just 12% would not, but that may change once connectivity efficiency increases.
In September last year, Fly.com completed a survey of 500 U.S. travelers of which 80% said they would like the option to connect to the Internet during a flight. That's significantly more than the 5% of U.K. travelers who, in a European version of Fly.com's survey, wanted Internet in-flight.
Of the 500 U.S. travelers:
65% - Think it is important that airlines offer Internet access on flights;
36% - Would take advantage of in-flight Internet access to find information and deals relating to their destination;
26% - Would use in-flight Internet to catch up on emails.
However, almost half (49%) said they don't expect to pay extra to use their Internet connected devices and 27% would pay no more than $5.
- Nielsen: Generations bucking preconceived notions of behavior
- Study reveals shopping habits not influenced by Black Friday flash sales
- Study: Shoppers plan to spend more, save more this holiday
- How to respond to bad reviews
- Top tips for a better 2016 IT strategy
- Click-and-collect drives additional in-store sales
- Oxford Dictionaries announces 'word of the year' and it is not a word
- Last-minute shopping on the rise during holiday season
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...