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Ad units offer cross-platform, video options
A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to the advertiser.
The new blurbIQ iPaQ suite offers eight different kinds of video ads, all in overlay fashion, giving brands a plethora of options for content creation and consumer enagement.
"blurbIQ iPaQ offers a more powerful creative and video solution that uses gamification and interactive elements to drive consumers to engage with the videos and brand messaging like never before," says Scott Reese, CEO of blurbIQ Inc. "Our technology helps brands entertain and engage their consumers, and maybe more importantly, enables them to measure every viewer interaction to help optimize completion rates, brand recall, message retention and brand lift...Tens of millions of impressions of the blurbIQ iPaQ units have been executed across the CPG, automotive, financial, and entertainment verticals. The performance metrics speak for themselves with up to 81% video completion rates, interaction rates 60x higher than standard video, and a click through rate of up to 5.86%."
Perhaps the most interesting of the formats are the iqAdventure and iqChoiceIt options. Through iqAdventure the viewer chooses the overall experience by first selecting the assets to view - those sequences can be short or could lengthen a typical :30 spot into an immersive environment lasting much longer. Meanwhile the iqChoice again gives the viewer control by choosing to either play a :15 second ad with a survey overlay or view a single :30 ad.
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