90% of students use mobile to hunt out deals, coupons

Students rely heavily on their mobile devices to socialize and communicate. Ninety-one percent use their mobile to check and compose email and 68% "check in" with social media through their device.

The vast majority (87%) have their mobile with them at all times.

Increasingly, students are using their mobiles to seek out money-saving deals and coupons. According to the Study Breaks and Campus2Careers survey of 689 U.S. college students, 51% use their mobile device to "always" (20%) or "often" (31%) seek out deals and coupons. Just 10% said they "never" did so.

"What this all means is that, like it or not, mobile devices are an extension of college students--a practical limb--and it's crucial that businesses take advantage of this," says Study Breaks in a recent announcement. "To do this, a business should develop mobile marketing tactics and a mobile site to increase interactivity and reach potential college students at any time via the one form of media that they never put down: their mobile device."

Other key findings from the survey include:

-40% prefer mobile-optimized sites;
-91% use their mobile to check/compose email;
-93% use their mobile to search for business information;
-32% use their mobile for visiting business websites, while 68% use their laptops;
-46% use their mobile to scan QR codes in a print ad;
-53% read magazines on their mobile devices.

Tags: coupons, mobile consumer, mobile marketing, mobile website, student marketing, survey