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BizReport : March 27, 2013 Archive

March 27, 2013 Archive

Advertising | March 27, 2013

Google launches tool to calculate mobile ad effectiveness

A lack of tools to measure the effectiveness of mobile advertising campaigns leaves some marketers hesitant to embrace the channel. Realizing this, Google has launched a calculator that will help businesses measure mobile's impact. >>

Mobile Marketing | March 27, 2013

More Australians use PayPal to book travel requirements via mobile

New data from PayPal highlights the need for travel agents to ensure their mobile offerings are strong as Australians increasingly book holiday requirements while on the road. >>

Advertising | March 27, 2013

SponsorPay platform pushing 30% higher eCPMs

SponsorPay has launched a new mediation platform, which is showing significantly higher eCPMs for ad networks, DSPs and agencies as well as direct sale campaigns. Called the SponsorPay Mediation Platform, early adopters have seen increased eCPMs between 30% and 40%. >>

Mobile Marketing | March 27, 2013

How click to call can improve your business

Consumers are seeing more mobile ads than ever and conducting more mobile searches than ever. But there is still a gap between what the consumer is looking for in the mobile space and what they are finding - namely that many brands aren't mobilly optimized. This doesn't just mean they don't have a website, but that they don't have a clickable website: a site that allows the shopper to call the business directly. >>

Advertising | March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties. >>

Social Marketing | March 27, 2013

140 Proof adds sharing options to social suite

Pinterest has more consumers than ever window shopping. Through the social network shoppers pin favorite brands, sayings or other images to boards and share then with their friends. Now 140 Proof has added Pinterest sharing capabilities to its social marketing suite. >>