RSS feed Get our RSS feed

News by Topic

BizReport : March 22, 2013 Archive

March 22, 2013 Archive

Ecommerce | March 22, 2013

Half of top U.K. retailers optimize websites for mobile vs. 100% in U.S.

British retailers are struggling to keep up with U.S. counterparts due to a lack of mobile optimization, according to new research from mobile app firm Skava. >>

Mobile Marketing | March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that comes to the same conclusion. >>

Blogs & Content | March 22, 2013

Brand safety focus of YuMe update

This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. >>

Advertising | March 22, 2013

LiveRamp, Aggregate Knowledge team for online, offline data tracking

Want to meld your online campaigns with offline data to get a more clear picture of a campaign's reach and effectiveness? Now there's a platform for that. Aggregate Knowledge and LiveRamp have partnered to create just that: the platform on-boards offline transaction data to target audiences. This layering of data should offer brands a better picture for the overall campaign. >>

Advertising | March 22, 2013

Two SMB offerings launch online

This week two new small business tools released into the online space, both set up to enhance the local, small business approach. >>