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BizReport : March 21, 2013 Archive

March 21, 2013 Archive

Ecommerce | March 21, 2013

Consumer attitudes to premium brands less snobby, expect discounts

A new UK-centric report by ShopperCentric reveals that six in 10 shoppers hate the snobbery around premium brands and don't care where they buy them, as long as they get the same quality for a good price. >>

Mobile Marketing | March 21, 2013

UK: Girls more likely to own, use smartphone than boys

When it comes to gadgets such as smartphones and games consoles, girls in the UK like to communicate while the boys prefer to be entertained. That's the take-out from new research conducted by Mintel. >>

Ecommerce | March 21, 2013

Report: Women going into business on global basis

March is Women's History Month in the US, UK and Australia; the 2013 theme is Finding Founding Mothers and new data out from Alibaba shows women are still forging through the workplace - many creating workplaces of their own. Research shows that the number of female entrepreneurs is quickly creeping up on the number of male business owners. >>

Advertising | March 21, 2013

Tool ids shoppers who click then shop in-store

A new mobile measuring stick is available. From Sense Networks comes mClick-to-Visit Analytics, which tells retailers which consumers clicked a mobile ad and then visited a retail location. The tool is location based. >>



Mobile Marketing | March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in the mobile space. New reports out from Velti and Experian Marketing Services shed light on which consumers may be the best mobile targets, and which devices as well. >>

Internet | March 21, 2013

YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users. >>